When Knowledge First Financial wanted to create an asset that would help advisors sell more Registered Education Savings Plans (RESP), they turned to their agency to build a microsite. As a freelancer, I was asked to develop an emotional storyline (including visuals) that would be more relatable than the client’s typical feature driven brochures. As a means to that end, I positioned the financial company as a specialist in RESPs.
The company has since rebranded so the link is no longer active.
