Even though the issues of modern mobility are collective, we think of it in terms of how it affects us individually.
As the automotive industry moves towards a future with autonomous vehicles and younger generations no longer seeing the value of buying a depreciating asset that sits in the garage, the Audi RED Hackathon asked us to re-imagine mobility as a service.
Our solution was to provide luxury condo developers with a shared fleet of premium Audi vehicles that residents could book on-demand and pay-as-you-go. By using previously leased vehicles (as our consumer research suggested), we could get the driving costs down and get young professionals into an Audi sooner in their car “buying” life-cycle.
The following is our 2-person team’s presentation deck:
