Each year, there is a city-wide celebration for the 10 days of Calgary Stampede. People walk taller in their boots, puff out their chests and swagger in their jeans. But our job is to make sure they come down and support Stampede Park rather than just going out to the bars downtown. To help communicate the authentic experience of Stampede Rodeo, we decided to show how cowboys become heroes and everyday Calgarians become cowboys.
MID-WAY RADIO:
