Callebaut
project name

Callebaut

It’s the chocolate that counts

description
  • Client:

    Chocolaterie Bernard Callebaut

  • My Role:

    Creative Copywriter

In Alberta, chocolates from Bernard Callebaut have long been synonymous with thoughtful gift-giving, especially during the holidays. But facing headlines of financial difficulties during the departure of its founder and spokesperson, as well as increasing competition from newer chocolatiers, we wanted to remind consumers that the company’s high-end chocolates were as good as ever. After all, it’s the chocolate that counts.


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