M Black Whisky
project name

M Black Whisky

$7K sales page – neat

description
  • Client:

    Macallan M

  • My Role:

    Conversion Copywriter

This speculative sales page for a $7K bottle of whisky was actually written for a Wealth Press writing competition. So keeping in mind my audience (the judges), I wrote a whisky ad with a flavour of financial mixed in. To be consistent with the authoritative voice of  the Macallan M brand, I used a slightly more elevated vocabulary and a longer cadence (sentences).